Pakistan (Muhammad Yasir)
Daraz, Pakistan’s main e-commerce platform, has introduced the launch of its “Proudly Pakistani” initiative, a pioneering effort geared toward showcasing the nation’s wealthy cultural heritage whereas uplifting native artisans and communities. The initiative kicked off on August 14th, aligning with Pakistan’s Independence Day, and embodies Daraz‘s dedication to selling cultural range, financial empowerment, and group growth.
Underneath the “Proudly Pakistani” initiative, Daraz has scouted sellers on-ground in addition to partnered with the Aga Khan Rural Assist Programme (AKRSP) to assist artisans hailing from varied corners of the nation together with Gilgit, Peshawar, inside Sindh, and Multan. These organizations have been working tirelessly to upskill artisans who’ve been honing their craft for generations, producing beautiful cultural handicrafts which are a testomony to Pakistan’s inventive heritage.
By on boarding these proficient artisans onto the Daraz platform, offering them with complete on-line promoting coaching, and providing a variety of incentives resembling prolonged advertising assist and enhanced platform visibility, Daraz is facilitating the journey of those artisans into the world of e-commerce. This empowering initiative not solely affords these artisans a broader market attain but in addition permits customers to entry and admire their distinctive creations from the consolation of their properties. By supporting these artisans, Daraz is contributing to native economies, fostering entrepreneurship, and preserving conventional craftsmanship within the digital age.
“This initiative embodies our dedication to showcasing the sweetness and variety of Pakistan’s tradition whereas fostering financial development on the grassroots stage,” stated Ehsan Saya, Managing Director, Daraz Pakistan. “We’re excited to companion with AKRSP to supply these artisans with the instruments they want to reach the net market, all whereas permitting customers to discover and buy distinctive choices that mirror the spirit of our nation.”
The Aga Khan Rural Assist Programme (AKRSP) shared their enthusiasm for the collaboration, stating, “We’re thrilled to be a part of Daraz’s ‘Proudly Pakistani’ initiative, which aligns completely with our mission to uplift communities in underserved areas. By offering our artisans with entry to a wider market by Daraz’s platform, we’re fostering sustainable livelihoods and preserving the wealthy inventive traditions of Pakistan.”
Trying forward, Daraz has formidable plans to increase its partnerships to incorporate extra sellers from distant areas, thereby broadening the initiative’s influence. The corporate goals to introduce extra incentives and assist mechanisms, additional strengthening the ecosystem and enriching the lives of artisans and communities throughout Pakistan.
