Daraz celebrates two years of partnership with PCB; gears as much as stream HBL PSL 2023.
Pakistan (Muhammad Yasir) Because the HBL Pakistan Tremendous League (PSL) goes dwell to grip cricket lovers throughout Pakistan, Daraz and Pakistan Cricket Board held an occasion on the Nationwide Financial institution Cricket Area in Karachi to have a good time two years of their profitable partnership. Final 12 months, Daraz received PSL’s unique digital streaming rights for the 2022-2023 seasons, which resulted in over 180 million collected views over the primary season and allowed Pakistanis to observe the favored league freed from value on their smartphones.
Mr. Najam Sethi, Chair of the PCB Administration Committee, and Ehsan Saya, Managing Director, of Daraz Pakistan, graced the ceremony because the chief friends. Additionally current on the occasion have been Barrister Salman Naseer, Chief Working Officer of PCB, and Muhammad Ammar Hassan, Chief Advertising and marketing Officer, Daraz Pakistan.
This 12 months’s season, which can be operating from February 13 to March 19, can be obtainable without cost streaming on Daraz’s app once more and followers will be capable to take pleasure in their favorite matches in top quality.
Commenting on the success of this partnership, Mr. Najam Sethi, Chair of the PCB Administration Committee, said: “The PCB is delighted to have high quality business companions reminiscent of Daraz, who’ve supported the HBL PSL and different PCB occasions by utilizing their attain to take cricket to the broader audiences, thus, supporting the PCB within the promotion of Pakistan cricket. The PCB values its partnership with Daraz and we hope to strengthen this relationship in one of the best curiosity of Pakistan and Pakistan cricket.”
Ehsan Saya, Managing Director, Daraz Pakistan mentioned ‘Our partnership with PCB has helped us dwell true to our mission of uplifting communities by making certain Pakistanis are in a position to watch the much-loved Pakistan Tremendous League by merely tapping on their smartphone screens. At Daraz, we have been in a position to hit a number of milestones by means of this collaboration, and stay assured that this 12 months’s league will show to be an much more thrilling expertise for us all.’
Muhammad Ammar Hassan, Chief Advertising and marketing Officer, Daraz Pakistan shared ‘Our partnership with PCB was a really pure enterprise step, contemplating cricket is essentially the most adopted sport and Daraz is essentially the most adopted e-commerce model within the nation. This partnership has actually confirmed to be fruitful, the place Daraz has enriched the scope of digital viewership of PSL, on account of which their general attain has elevated throughout Pakistan. We stay up for evolving this partnership with PCB in close to future to discover new avenues reminiscent of merchandising, content material promotion, and so forth.’
