Boosted by the robust efficiency of its Discover N2 collection and Discover X6 collection flagship smartphones, OPPO ranks first within the Chinese language smartphone market in H1 2023 and fourth globally throughout the identical interval.
Based on information from Canalys, OPPO held a ten% share of the worldwide smartphone market in H1, with 51.9 million shipments, and an 18% share of the China smartphone market in H1 2023, making it the best-selling model in China throughout the first half of the 12 months.
OPPO’s efficiency has been pushed partly by the success of foldable smartphones, which have entered a interval of speedy development this 12 months and proceed to indicate important upside potential. Counterpoint Analysis estimates that international shipments of foldable smartphones are anticipated to develop at a 114% compound annual development fee from 2019 to 2025, growing four-fold between 2022 and 2025 to succeed in 55 million items. Chinese language OEMs, together with OPPO, have been fast to embrace the foldable market, contributing to China’s emergence as the worldwide chief with a 26% share of the market in 2022.
New information from Canalys additionally reveals that OPPO held a dominant 31% share of the foldable market in China throughout Q1 2023, making it the chief within the rising phase. On the product stage, the OPPO Discover N2 Flip outperformed all different foldable merchandise to make up 15% of foldable smartphone gross sales in China from January to Could 2023, in keeping with Counterpoint. As the primary vertical flip telephone to introduce a bigger cowl display screen, the Discover N2 Flip is crafted for practicality and pleasure for each day use, that includes a less-visible crease, a strong battery, and an intuitive UI design alongside different industry-leading improvements. These improvements and the business success of the Discover N2 Flip have additionally helped OPPO to outperform the worldwide foldable market this 12 months, the place its market share has elevated from 5% in Q1 2022 to 13% in Q1 2023, in keeping with Canalys.
OPPO stays dedicated to driving the expansion of the foldable smartphone market and enhancing the person expertise by way of its continued deal with technical innovation.
